About me

I’m Jaschel Abassov, 21 years old, and I’m on a mission to start my own fashion brand. But I’m not here to list my accomplishments or tell you about my journey step by step. Instead, I want to share the reason behind my passion for fashion.

Fashion is an integral part of all of us, whether we choose to embrace it or not. Gone are the days of walking around bare, and thank goodness for that. You’ve probably heard the saying, “You are what you wear,” countless times, just like I have. But recently, I’ve felt something missing—the kind of fashion I grew up admiring is fading. People don’t dress to express their inner elegance or personality anymore; they dress to flaunt their wallets. And let’s be honest, most people can’t even match colors properly. We see clothes that don’t showcase individuality, but instead, mask it behind a shallow facade.

That got me thinking—how can I bring the soul back into fashion? How can I make it beautiful again, instead of strange and soulless? I found my answer in something I’ve always loved: mythology. It’s an endless source of inspiration, filled with class, sophistication, and timeless elegance. It’s something that anyone can relate to, even if just for a fleeting moment.

And that’s exactly what I aim to do—bring fashion back to a place of class and quality. So, always remember: You are what you wear. Let it speak volumes.